What
is stock photography?
Stock photography
is pre-existing photography, as opposed to commissioned
or assignment photography which is created on demand
for a client. In most cases, the photographer himself
incurs all the cost of producing stock photography.
To recoup these expenses he/ she licenses the rights
for use of the images. He can do this directly to
clients or through a stock photography agency. The
copyright, or ownership, of the image remains with
the photographer. For more information about the
copyright, go to the U.S. Copyright Office.
What is
stock photography agency?
A stock photography
agency is a business which acts as an agent for one
or more photographers. The agency conducts the business
of licensing their stock photos to clients in return
for a percentage of the fees. The photographers take
the pictures and submit them to the stock agency. The
stock agency reviews the submission and selects pictures
that suit their photo library, and then markets the
work and makes sales for the photographers. Because
they usually represent many different photographers
they can offer a far more comprehensive selection of
pictures than a single photographer can, and usually
they have well established client database. An agency
is able to offer dependable fast service to photo buyers,
since it does not leave the office to go shoot more
pictures. By utilizing photo agencies to handle the
business of selling the photos, photographers free
up more time to do what they do best; create photographs.
In general, sales are split 50 - 50 between an agency
and a photographer.
Exclusive
or non-exclusive?
At SeaPics.com,
images are held and licensed on a non-exclusive basis
except where an exclusive use is directly authorized
by the photographer in a specific case. Photographers
are free to market their work independently and through
other agents. Photographers are paid a 50% commission
on payments actually collected from clients, on a quarterly
basis. Please refer to our contract for
more information.
Why should
I choose SeaPics.com as my agent?
1. Our photographer contract is
completely non-exclusive. This is very important. It
is hard to make a living as a photographer from a single
source of income. Yet most agencies try to make you
sign a contract that will make you their sole representative
- with no guarantees as to how much income they will
earn for you. SeaPics.com is owned and run by photographers,
so our policies are photographer-friendly. Other agencies
are run by corporate bean counters, and you will quickly
see the difference. It is obvious whose interests they
are looking out for. They will then farm your images
out to other agencies or their affiliates (sub-agencies)
in other countries, collecting only 50% of those sales,
and paying you 25% only if you are lucky. In most of
the cases with such large agencies, those sub-agencies
send out your images to their sub-agencies (sub-sub-agencies
to you), so guess how much you would get from them
eventually. Our contract is also the shortest, friendliest
one in the business - any other agency will give you
a contract 5 pages long that in many cases makes YOU
liable for their screw-ups.
2. We still pay 50% commissions. Other agencies are
cutting back to 40% or even 30%.
3. You get paid before we do. Other agencies have held
back payments to photographers because of "cash
flow" problems. They use the photographers' commissions
to pay staff & expenses. That has never happened
here.
4. We tell you exactly where your picture was used
on your statement. If you see your picture somewhere,
it's easy to check and see if you've been paid. Other
agencies won't do this - they just put something like "consumer
magazine - 1/4 page" because they are more concerned
about their own photographers stealing their clients.
5. We have a lengthy client list and make good sales
for our photographers. You will see our credit
line almost everywhere. We've been successfully
in business for decades and have a solid reputation.
We are known as the premier agency for pictures of
the undersea world.
Does this
mean I can submit a few pictures, and expect the money
to keep rolling in?
No - our
successful photographers are the ones who are continuously
keeping on top of things, submitting new pictures regularly,
and providing fresh new material that is different
from what everybody else is shooting. Keep shooting
a variety of subjects is one of the keys to become
a successful stock photographer.
How do
I find out, if my pictures have sold?
Taking pictures
may seem like hard work but making the photos pay your
bills is just as much work - that’s why we take 50%
of any sales made. We pay our photographers quarterly.
If no sales are made in that quarter or your check
is under $100.00 you will not get a statement. You
are not informed every time a sale is made. A quarterly
statement is well detailed - we provide your image
i.d. number (if applicable), a description of the image,
the clients name, the exact use and size, the amount
paid and the amount you receive. For more information
please read our contract.
How long
does it take to make a sale?
Not every
picture will sell. Some photographs can be in our files
for three years before they start to sell and resell.
Some do not sell for five years then they become hot
sellers. For example, Doug
Perrine took pictures of dolphins being aggressive
but was unable to sell these pictures for over five
years because they did not fit the concept that people
had of “friendly, smiling dolphins” at that time. In
the last few years these photographs became sellers
because the topic became hot among writers and editors,
and these photographs have been sold many times over.
Be patient - a great or unique picture will sell eventually.
On the other hand, some photos have gone out to clients
and made a sale the day that they arrived in our office.
Certain photos sell almost every month. Keep in mind
that according to our records only 10% of our images
have ever sold. That is important when making your
submission. If you submit 100 images then over a period
of 5 years you could expect 10 to sell. That means
100 images is not enough! Quantity and quality both
make a difference when it comes to sales.
Can I submit
my pictures to the same client of SeaPics.com?
If a sale
has already been made of one of your pictures through
SeaPics.com you should not make submissions to that
client. Even if the client contacts you directly then
you should refer them back to SeaPics.com as we were
the one to develop the relationship and promote your
pictures initially. It is a matter of ethics and etiquette
which governs the relationship between a photographer
and an agent. This is also stated in our contract.
Are my
photos good enough to submit?
Please be
aware that we specialize in the world of the oceans
so what may seem like the best shot of a humpback whale
to you may be already covered well in our database.
Conduct some searches in our web
database and see what you are competing against.
We accept high quality scans from your original slides/
transparencies or high resolution image files from
high-end digital SLR cameras. Please read through carefully
our submission
guidelines and follow it before you make a submission.
If you do not follow our guidelines, it will take us
much longer to review your submission and it may even
be rejected.
Please select your images carefully and do not send
too many "almost identicals." You must edit
your submissions for your best work. This is very,
very hard for most photographers. You worked extremely
hard to get that shot and you have an emotional attachment
to it. Most of the time the difficulty in getting the
image is irrelevant. Editing is a skill that must be
learned and it takes long time to develop. Most importantly
it is the skill which separates good photographers
from lesser ones.
Why did
you reject my very best pictures?
Well...most
likely and honestly it didn't impress us. We are trained
professional editors with years of experience. Our
eyes have been trained by thousands of excellent pictures
from around the world. In addition, we have seen many,
many published pictures through our clients, so we
know what is and will be in demand.
Remember just because its your best shot of a clownfish
it might not be ours. Your picture has to be better
or more unique than others in our file for us to accept.
However, if we have 2,000 shots of clownfish and yours
is the only one taken in Timbuktoo then we might accept
that picture - not because it is better than the other
clown fish but because it was taken in a location which
we might get a request for someday in the future and
we don’t have anything in our database.
Avoiding popular subjects or locations is a good rule
of thumb to be successful at SeaPics.com, but remember
that you must be diversified. You should try to have
many subjects and great depth in them. |